This course is ideal for individuals who currently work in or are targeting opportunities in consulting and strategy, industrial sales and buying, marketing management, entrepreneurship and business development. Students will unpack "the black box" of organizational channels, distribution, and retailers that create the routes to market between the firm and its end user or customers. In this course, students will learn how to capture and leverage this value through the careful selection of channel partners, the application of appropriate incentives and pricing agreements, the design and management of multiple channels.
No classes currently scheduled. Please contact us to find out when the next one will be offered.