Learn how to find the right addressable markets and leverage technology to convert prospects into customers. Understand how to match offerings to individual customer needs and context in ways that facilitate acquisition, conversion and transactions. Course will provide hands-on opportunities to build demand generation skill-set through market analysis and opportunity mapping, market segmentation and selection, value proposition design, inbound and outbound marketing, CDP and profiling, acquisition modeling, prospect scoring, precision marketing, and performance marketing. : Complete all 4 Executive Growth Marketing courses to earn the Executive Growth Marketing Certificate. This is an Extended Learning Course, where you can receive university credits that can be applied towards a Goizueta Business School MBA degree program.
No classes currently scheduled. Please contact us to find out when the next one will be offered.