A customer driven approach to innovation, often called design thinking, is one of the most repeatable approaches to innovation. The first critical building block in doing design thinking is empathy...to understand people (eventually customers) deeply to uncover their unmet needs. Learn some of the basics and advanced techniques of empathy and then design and launch a set of experiments to put the concepts of empathy into practice, helping your organization better understand who and what they're solving for, especially when dealing with customers.
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