The second critical building block in the customer driven approach to innovation, called design thinking, is prototyping. Prototyping is about bringing an idea to life, so you can put it in your customers hands before you've actually built the real solution. It is about learning early (and sometimes failing) so you do not fail later. Learn more about prototyping, then design and launch a set of experiments for yourself in the days following to put the concepts of prototyping into practice, helping your organization understand how to solve for your customers.
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