Marketing begins and ends with the customer, from determining customers' needs and wants to providing customer satisfaction and maintaining customer relationships. This course examines the basic concepts and principles in consumer psychology with the goal of understanding how these ideas can be used in marketing decision making. This is an Extended Learning Course, where you can receive university credits that can be applied towards a Goizueta Business School MBA degree program.
No classes currently scheduled. Please contact us to find out when the next one will be offered.